The goal of this project is to leverage Yelp’s open dataset to derive insights into characteristics of businesses and potential factors of business success. These insights aim to guide small business owners toward strategic success and help consumers discover quality dining experiences.

The project will develop an interactive visualization system including geographic heat maps, bar graphs, a scatter plot, and a pie chart. The visualizations will use Yelp’s data regarding businesses including name, geographic information, ratings, categories the business belongs to, and additional attributes. It will also use a reviews dataset containing information about the business it is for, the user, the rating, and the review text.